SOMEONE'S SITTING IN THE SHADE TODAY BECAUSE SOMEONE PLANTED A TREE A LONG TIME AGO
Areas of expertise
Business strategy
- Vision framework
- Where to play strategy
- How to win competitive strategy
- Brand portfolio strategy
- Innovation strategy
- Goal setting
Trade Marketing
- Channel strategy
- Customer proposition
- Sales drivers
- Investment efficiencies
Brand Building
- Targeting/positioning
- Big idea (creative platform)
- Visual ID
- Integrated marketing/Communications
Consumer & Shopper Insights
- Shopper, Consumer and Customer insights generation
- Insights activation into tangible action plans
- Management of marketing research plans and projects
Our Approach
EFFICIENCY IS DOING THINGS RIGHT; EFFECTIVENESS IS DOING THE RIGHT THINGS.
Define the issue / fact based
“You can't solve a problem until you're asking the right question”. A good understanding of the real issues, of the real needs of the Client is critical and will prevent much wastage of time and costs. The Engine starts off any collaboration with a deliberate effort directed at understanding the Client, the key stakeholders, the market forces impacting the business. Few interviews and data dives later, a clearer frame starts taking shape. This enables us to revert with a proposed for a clean process that cuts to the chase.
Agree the plan / clear outputs
The Engine is meant to move things, not run idle. We are a strategy boutique consisting only of 3 people - no juniors, no overheads. We want to help our clients reach the solution they need without wasting one minute more than necessary. So, we tailor the process, following Einstein's Principle of Simplicity: ”Everything should be made as simple as possible, but not simpler”.
Execute / never blindly
“Everyone has a plan until they get punched in the mouth” said Mike Tyson, and this applies equally in our project plan. Usually reality is different, sometimes steps become redundant, other times a gap appears which needs to be bridged before moving on. We always start with the plan, and we always adjust it as the needs appear – together with the Client.
your team of experts
As Marketing & Strategy VP at Ursus Breweries, Mihai has led the development of the most valuable Romanian brand portfolio - according to Brand Finance. As Marketing & Strategy Consultant, Mihai helped both for-profit and non-profit organisations find their ways, create superior meaning and build strategic advantage.
In his Marketing and Trade Marketing roles, Marian has developed brands, leadership teams and organizational structures, enabling sustainable growth and outclassing competition. As a consultant and certified life coach, Marian is helping organizations and leaders in their journey towards success and self fulfilment.
Vesna brings in a wealth of expertise in marketing, consumer, and shopper insights areas. Combining 20 years of corporate, multinational experience( Mondelez, Allied Domecq) with 6+ years of consultancy roles, Vesna is bringing the 'voice' of the consumer in a strategic review, a brand repositioning or a category management project.
EXPERIENCE
Experience is knowing “the book”, but also having the confidence to discern what is applicable or not in particular situations. We learn with each new project, and we thank our Clients and past Employers for the great learning opportunities offered.
